Market size of camping lamps
Driven by factors such as the rise of consumer outdoor adventure wind in the post-epidemic era, the market size of global camping lamps is expected to grow by $68.21 million from 2020 to 2025, with a compound annual growth rate or 8.34%.
By region, outdoor adventure activities, including camping, are popular among Western consumers. In the US market, for example, 60% of consumers aged 25-44 have participated in such activities. The popularity of camping activities has increased the market demand for supporting products, including camping lamps. Among them, Europe and North America are particularly important – data show that consumers in Europe and North America contributed 40% to the growth of the camping lighting market.
Camping lighting types are diverse, novice players like beautiful good operation veteran focus on practicality
Keywords: light weight, practical, functional
As a kind of outdoor lighting equipment, camping lamps have a variety of products according to use, camping lamps can be divided into two kinds of lighting use and atmosphere lamps: according to the type, there are fuel lamps, gas lamps, electric lamps, string lights, flashlights, candle lights, string camp lights and headlights.
For most novice campers, the high level of appearance and the atmosphere of the camp lights are the first choice, and the price and the friendliness of the product operation are also key reference factors:
For advanced consumers with a certain amount of camping experience, the endurance of camping lamps, energy supply, lighting brightness, water resistance, durability, functionality and other more diverse and deep details are more required, the brand can be based on the characteristics of their own product target group, to set the audience when advertising.
In the U.S., hiking and backpacking (37 percent) and fishing (36 percent) are the most popular camping activities, with lightweight, portable and durable gear. As far as camping lights are concerned, camping lights compatible with rechargeable batteries and external batteries run longer. Suitable for use in the absence of mobile power, camping lights with built-in solar panels are suitable for longer outdoor adventure activities.
In view of the differences in design and overall function, different styles of camping lights have a wide range of weight distribution. Pocket-friendly, hook-mounted camping lights are popular options for backpacking hikes, along with flashlights and headlights. Based on this, the seller can prepare promotional materials and promote applicable camping lighting products for different activity crowd portraits and applicable scenarios
Keywords: Light luxury, comfort, high appearance level
Exquisite camping boom swept, this experiential camping more attention to the sense of ceremony, camping equipment has higher requirements, the pursuit of comfort, high appearance level of products
Retro lantern style camping lights, ambience color lights string can be described as a fine camping standard. In terms of functionality, in addition to basic light intensity adjustments, fancy lighting options such as multiple color modes and multi-color gradient Settings help create a comfortable atmosphere and are also feasible product development directions.
Second, the popular trend of camping lamps
Innovation + Practical camping lights
Compared with a single function of the camping light, can both practical and innovative two points of differentiation scene, more with the potential to open the market. For example, camping lights with mobile phone charging ports or music player jacks, mosquito repellent and insect repellent effects, SOS emergency signals or remote control lights are one of the development directions of brand products.
Environmental sustainability is a decisive factor for overseas consumers to place orders
Whether the production materials and process of camping lights are environmentally friendly is an important step for the brand to build user goodwill among overseas consumer groups in the pursuit of sustainable development. Therefore, in the product development and promotion process, the brand can focus on the environmental friendliness of the product raw materials and production process
Practical flashlights have more sales potential than ambient lamps
In Europe and the United States lamp camping atmosphere more mature market, practical and convenient flashlight than LED atmosphere camping lights have greater sales potential, especially with the solar charging mode of LED flashlight, both green energy saving, but also lightweight, is a priority for some camping veterans
The popularity of winter camping has increased, and the market share of driving gas lights has increased
The camping season usually runs from April to the end of October, with July being the peak season. According to The Dyrt, the number of camping trips increased throughout 2022 compared to 2019, with winter camping up 40.7 percent and spring camping up 27 percent.
The gas lamp consumes slowly and is more suitable for use in cold weather and high altitude areas. Traditional alkaline batteries consume power faster in cold weather, and rechargeable clock batteries perform well, but they are still not as reliable as gas lamps at low temperatures. Therefore, with the increase of winter camping and the arrival of the winter season, the lamp is expected to usher in a strong market demand
Post time: Jun-30-2023