In recent years, the traditional flashlight industry, including the LED flashlight industry, has not been doing well. From the perspective of the macro environment, the current economic situation is indeed unsatisfactory. To paraphrase the stock market, it is called: the market adjusts and fluctuates slightly.
Of course, it is undeniable that there are also reasons for the industry environment. As a traditional industry, China’s strong light flashlights are not original enough, and copying from each other is more serious. Those manufacturers with the spirit of craftsman and meticulously crafting their products often lose the motivation to persevere in research and development and upgrading. This will inevitably lead to the category of LED flashlights falling into endless homogeneous price competition.
To some extent, the era of mobile Internet is an opportunity to reshuffle the cards. Everyone and every enterprise stand on the same starting line and face the same opportunities and challenges.
In the era of mobile Internet, there are three opportunities and challenges
First: C2B
With the help of Internet big data and information tools, the C2B model becomes feasible. The so-called C2B refers to private customization. To put it more elegantly, it is to precisely target one’s own target customers and provide one-to-one solutions guided by the database.
Second: Fragmentation
Internet-based sales channels, communication and promotion. Fragmented communication, fragmented channels, and personalized interaction are the characteristics of the mobile Internet era.
Third: intelligent
The intelligentization of the whole house, of course, includes the intelligentization of glare flashlights. The strong light flashlight is not only the function of traditional lighting, but also the cutting and distribution of light to the space. The future strong light flashlight is the expression of emotion, experience and aesthetic art, and it can actively perceive people’s emotions. Anger, sorrow and joy” intelligent emotion.
In the era of mobile Internet, for glare flashlights, there are two types of enterprises that are easier to break through:
One is to be a platform
Platform-based companies create a business model, such as Wuyou Optoelectronics, which is transforming from a traditional manufacturing company to a platform-based company, using brand advantages and channel advantages to implant and integrate more product lines. With the help of capital boost, use more product lines and cut into more channels. Another example is a company’s O2O cloud platform that integrates more than 100,000 electrician resources across the country to create community home improvement micro-marketing.
Building a platform is easier said than done. It is relatively easy for current industry leaders to grow into platform companies because they have brand advantages, channel advantages, and grafted capital advantages. In the era of mobile Internet, platform enterprises have the characteristics of winner-take-all. Therefore, even the current industry giants may be cut in from the edge, with the help of capital and financial leverage, and by virtue of the advantages of the model, they may be subverted by a third party.
The other is to make explosives
Some companies that focus on product style, design, and original style are positioned in a certain field or even a single product to create the so-called “explosive models” of perfect solutions. In the era of mobile Internet, those companies that have the spirit of craftsmanship and treat their products as “works” can stand out more easily with the help of third-party platforms.
Original enterprises with craftsman spirit can easily find their place in the era of mobile internet. They either have extremely competitive products, or have extremely creative user solutions, or rely on capital and technology advantages to maximize the cost performance of products, and use the Internet platform to show their strengths. As far as marketing is concerned, the “soLomoPo Solomon model” may be a more reliable model for Internet marketing of traditional enterprises (mobile phone + social platform + localized consumption + experience store)
The owner of the flashlight in the era of mobile Internet must go from behind the scenes to the front. As far as products and services are concerned, he is a craftsman with a meticulous pursuit of details. For the brand, he is the image spokesperson. For the enterprise, he is a spiritual leader, a preacher, and a spokesperson. To employees, he is a business partner.
“This is the best of times, but also the worst of times.” In the era of mobile Internet, there is no eternal evergreen tree, and every enterprise is walking on thin ice, like facing an abyss. Today’s victors, industry giants, may be gradually subverted by inconspicuous marginal entrants outside the industry in the near future. Today’s small and micro enterprises grow wildly by virtue of product or model innovation, and may become bigger and stronger in an instant. Or companies with external capital and technological advantages in the industry, with the help of third-party mobile Internet platforms, are likely to make waves in the strong light flashlight industry.
The prelude has already begun, and the good show is being staged. Who is the king of competition in the mobile Internet era, let us wait and see! Wuyou flashlights are suitable for home, outdoor, night out, camping, high-end car gifts, adventure, military training, frontier defense, sea (land) search, emergency rescue, jewelry appreciation purple light anti-counterfeiting identification, jade identification, medical lighting and other places. And won the trust and support of a large number of European and American customers and administrative departments, and also become a stable supplier of such users in the continuous good cooperation. Wuyou led glare flashlight manufacturersave been committed to creating high-quality led glare flashlights, and have summed up a set of their own survival rules in the 17 years of training in the industry. And attaches great importance to product development and innovation, keeping up with market demand.
Post time: Feb-01-2023